Survivor | Sara Tirtohadiguno as Guest Editor

Introducing our Guest Editors: women with big dreams
and killer style. We chatted up self-made women to share their
own take on business, career, life, and the routines that get them going.

Meeting Sara is reminiscent of idyllic times pre-pandemic. She represents the spontaneity of jokes, the warmth of good laughs, and the rawness of human connection. Having been starved of physical interaction for a year, Sara’s humanness felt surreal and so alive.

Emerging after months in quarantine, Sara is still as social as ever, even surprising herself with little things she’s forgotten about herself. “I think the pandemic has had a major effect on our lives. It is natural to feel overwhelmed with anxiety and worry. I’m aware that my feelings might change day-to-day, but I try to create new routines and focus on things that bring me joy and peacefulness.”

Featured: Baron Top Black, and Juno Palazzo Pants in Ivory

Sara Tirtohadiguno is half of the duo behind Market & Museum, a thematic bazaar for young entrepreneurs that uplifts local brands. The festival is one of the most established power houses amongst local bazaars. In a way, meeting Sara is nostalgic to a festival. She makes jokes effortlessly, is generous with complements, and strikes up a conversation with any bystander with ease; natural things that now feel so jarring after being devoid of it for so long in quarantine.

“My partner and I started Market & Museum in 2012 when there were not many local markets at the time. For the past 8 years we have created and managed more than 40 events, pop-up stores and cafes. As a creative company, we have to come up with fresh and new ideas that still parallel with our concept, but at the same time, excite our vendors and visitors. It has been a fun and challenging experience as an entrepreneur.”

Like many businesses that were disrupted by the pandemic, Market & Museum was unfortunately one of the categories to have been severely impacted as their business revolved around offline events. “I believe no business or industry is really totally immune to the pandemic. As an offline market, Market & Museum is affected in so many ways. But we have to adapt to current situations. Market & Museum went online in the mid of 2020 to open a platform for local entrepreneurs.”

Featured: Majolica Top Black

Market & Museum’s pivot to an online platform has become increasingly commonplace amongst local markets. Virtual bazaars are now hosted on marketplaces with a wider range of audiences as customers outside of Jakarta have direct access to the event. “We have to always be prepared to make changes. Being a business owner requires me to be creative and strategic, as well as open-minded and flexible.”

One of the biggest symptoms of the pandemic is retrenchment, and for many entrepreneurs with small teams, this fear can be deafening. Leading a lean small team, Sara’s main goal was to emerge on the other side with her entire personnel intact. “I believe [a good, effective leader] is someone who can still roll up their sleeves. As a leader, you can’t lead from the sidelines. It’s important to be involved and know the ins and outs of the business. Working together with the team also helps build a relationship and trust.”

Featured: Sorte Top in Maroon, Kahle Pants in Maroon

Her advice for when things are looking bleak – “This too shall pass. I think it’s something we need to hear when we’re feeling low. And if you know that something good won’t last forever, then it makes sense to make the most of it.”

_@saratirto in the morning

What is a regular day like for you?
Wake up, do exercise and do my work/hobbies.

What is the atmosphere like in your house?
Busy, I have an art studio and a green house at home.

What time do you usually wake up and sleep?
9 am and sleep around 1 or 2 am.

What’s the first thing you read each morning?
WhatsApp messages hehe

What make-up / products do you use on a daily basis?
Skincare routine from SKII. Then make-up if I’m going out, which is not much these days LOL. Foundations, concealer, powder, eyeliner, mascara and blush.

What items of clothing do you reach for when you don’t know what to wear?
All black or all white outfit.

What items do you never leave the house without?
Mobile phone and card wallet.

What is the last thing you do before you leave the house?
Check my self out in the mirror.


Some items featured are from Sara’s personal collection

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s