Introducing our Guest Editors: women with big dreams
and killer style. We chatted up self-made women to share their
own take on business, career, life, and the routines that get them going.
In a way, Ardine Nakety is an embodiment of the industry she represents. Calm, cool, collected, and most importantly – always well-groomed. Operating in the luxury sector, Ardine is the proud owner of Belle&Kate, a retail company specialising in fulfilling people’s desire for luxury goods. The fashion enthusiast is no stranger within the industry and has gradually pivoted her influencer role into an entrepreneurial one in recent years.
“The journey was so unexpected; I’ve noticed that there is a huge potential in selling luxury goods from international brands in Indonesia. Also I was very aware that my circle is into luxury brands (they were my very first few customers). So to all the rising generation out there, look around and always be the first one to catch opportunities.”
Belle&Kate offers an array of products from renowned fashion houses, with a special focus on Hermes bags. Indonesia is no stranger to luxury brands and has even developed its own stereotype of being avid consumers of branded goods in neighbouring countries. But despite having a secure demand for her products, selling high-priced goods comes with its own set of hurdles.
“Gaining the customer’s trust is our hardest challenge, especially when selling luxury goods online. I think the key to have a competitive business comes from having a really good branding. Introducing our company is personally about providing the best shopping experience to our customers. As the owner I aim to always give our customer excellent service during each of their purchase which I am quite hands on in terms of catering to every single need. Basically, I always make sure to give them the most pleasant shopping experience ever!”
Although general retail has slumped during the pandemic, luxury goods (notably bags) have taken a surprising turn in the crisis and are performing relatively well. Many attribute this trend to customer habits shifting towards opting for investment pieces rather than fast fashion. “Obviously, yes [the pandemic has impacted my business]. However, it is also one of the biggest [factor] that pushed me to work harder than ever.
This way I realised that so many things can change in an instant, and I’m triggered to always be creative and innovative. This ordeal made me realise to always be prepared for any challenging circumstances. Always have tons of alternatives to your plan A.”
Even with the downpour of retail closures, Ardine is optimistic and is just getting started with her plans. These days she’s excited about the launch of a new division within her company. “I am currently cooking up something new as I am looking to expand Belle&Kate. I can’t wait to reveal it to you all this year.”
On the best advice she’s ever received – “My parents always told me, no matter how far life takes you, don’t forget where you came from, your roots, and the people that are there for you on your darkest and lowest point. Society will trigger you to change and be someone else. Know the limits and always be the best version of yourself.”
Feeling blessed and excited for all the things about to come her way, Ardine’s just feeling grateful for everything. “I do wish this pandemic would be over and we could go back to enjoying concerts, traveling, and spending quality time with my loved ones.”
_@ardinenakety in the morning
What is a regular day like for you?
Wake up, breakfast, have my coffee, do all my work stuffs until the sun goes down, then finally dinner with friends/family.
What is the atmosphere like in your house?
Simple and comfortable
What time do you usually wake up and sleep?
I usually sleep from 1 AM to 9 AM
What’s the first thing you read each morning?
What make-up / products do you use on a daily basis?
What items of clothing do you reach for when you don’t know what to wear?
Sleeveless top and jeans
What items do you never leave the house without?
For now, masks
What is the last thing you do before you leave the house?
Make sure that I have my phone with me
SHOP ARDINE’S LOOKS HERE
Bags featured are from Belle&Kate’s catalog
Answers have been edited for length and clarity